Getting publicity can be one of the toughest tasks of a working professional artist. You might wait a long time for an art critic to miraculously “find” you and be inspired to write about your work. And once an exhibition is over, you might find that your gallery does little to manage your media presence throughout the remainder of the year.
So what’s an artist to do?
I’m excited to announce that I am making my publicity writing services available to artists in all mediums world-wide.
Several years ago, painter and art blogger Robert Genn wrote a fascinating article on Publicity for Artists. In the article he suggests that, rather than soliciting art critics, artists need to get storytellers to write about their work and offers a few tips on attracting the attention of journalists and bloggers.
People relate to stories more than intellectual art-speak or a long list of credentials. When they buy art, they buy the stories that go along with it, stories they can tell their family and friends as they show them the new painting in their living room. Stories expand and proliferate – they’re an artist’s best friend and marketing tool.
But not all artists are good writers and even if they are, there’s a sense of “not being able to see the forest for the trees” when it comes to writing about themselves for press releases or even bios. And most artists would rather be in their studios doing what they do best – creating their art.
As you know, I’ve been interviewing artists and including their stories here on Artful Vagabond. What most of you don’t know is that I’ve also been providing publicity support to individual artists who’ve approached me over the years through world-of-mouth referrals. I’ve updated bios and resumes, written press releases, strategized on publicity campaigns and branding and prepared press kits for magazines, newspapers, radio and art bloggers. But it’s not just about writing good copy. I interview each artist, sifting through their background and creative process, looking for stories.
Visit my new page: PR SUPPORT FOR ARTISTS!
Check out the services I’ll be offering and send me an email! I’m looking forward to working with you on developing your story, honing your brand and kicking your marketing up a notch!
My motto is this: There’s no such thing as too much PR!
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