Working as a Creative in the Rural Northeast
In our modern era of large corporations and mass-produced products, creative businesses and cultural institutions in rural America are navigating challenging times. How can artists, designers, writers and small cultural businesses and venues compete in a global economy? How is our role changing in today’s society?
Join us for a roundtable discussion with panelists from museums, theater, fine art, journalism/publishing, craft and a member of Upstate Creative as we discuss the challenge of managing a creative business, particularly in the rural Northeast. and share ideas and success stories and networking opportunities.
You’ll also have to opportunity to see the Slate as Muse National Art Exhibition!
The Creative Economy in the Rural Northeast: Can it Work? – A Roundtable Discussion
Wednesday, July 16, 2014
6pm – Free with $5 museum admission. Museum Members: Free
No reservations required. All are welcome!
Slate Valley Museum
17 Water Street, Granville, New York
Tel. 518-642-1417 www.slatevalleymuseum.org
Organized by Serena Kovalosky/Artful Vagabond Productions and the Slate Valley Museum
Facilitated by Serena Kovalosky
Curator, Cultural Project Development and Marketing, Artful Vagabond Productions
Artist, Serena Kovalosky Studios
Serena Kovalosky is an independent curator, cultural project developer and owner of Artful Vagabond Productions, specializing in exhibitions and marketing campaigns that promote the visual arts as a viable and valuable commodity, particularly in rural areas. www.artfulvagabond.com
Serena was the original co-founder of the Open Studios of Washington County NY biennial which brought cultural tourism to the county, a substantial revenue to the participating artists, and was featured in Professional Artist Magazine
as an excellent example of art marketing. Serena is also a visual artist, and her sculptural artwork was featured in Adirondack Life
Serena is currently contracted with the Slate Valley Museum as the curator and organizer of Slate as Muse
and to manage the museum’s exhibitions and marketing.
Mary Ellen O’Loughlin
Upstate Creative originated from long-term discussions with NY Capital Region arts organizations, private corporations, philanthropists, economic development, chambers of commerce, non-profit organizations, financial organizations, media, and educational institutions who recognize that creative enterprises are of vital economic importance in terms of employment, community empowerment, economic competitiveness, enhanced quality of life, and skill building – all leading to the community’s increased well-being. This group, the Regional Alliance for a Creative Economy, is currently involved in a project to assess the current creative economy of the region and to develop strategies to increase the impact of the area’s creative economy. www.upstatecreative.org
Graphic Designer & Marketing Specialist, Advokate
Manager, The Shirt Factory
Kate Austin-Avon is owner/operator of her business Advokate, which empowers small businesses, artists and startups with the marketing tools they need to succeed. Advokate creates websites, brands and PR for her clients. www.advokate.net.
Kate also co-manages The Shirt Factory Arts and Healing Center in Glens Falls, NY, which is a historic factory brought to new life, housing more than 80 artist studios, specialty shops, galleries, healing arts and services. www.shirtfactorygf.com.
Owner, The Brass Butterfly
The Brass Butterfly is a family owned and operated manufacturing business located in Poultney, VT. The DeBonis family has been handcrafting decorative plant rooters and window hardware in a circa 1800 grain mill since 1983. In the early 1990s a line of slateware kitchen products was introduced with each piece crafted from locally quarried slate to produce an environmentally friendly and durable item for the home and office. www.brassbutterfly.com
Stacey Morris has been a journalist for more than 25 years. After an 11-year career at a daily newspaper, she made the move to freelance writing in 2004. Since that time she has written for national and in